The Standard · Function
Marketing and Content
The Standard names 5 skills in Marketing and Content. You can be examined on one of them, or on the function as a whole.
A badge names one skill: “Applied AI Badge: Creative Writing”. The two titles name the function: “Applied AI Specialist (Marketing and Content)”. Learn either any way you like; no book or course is required.
The skills in Marketing and Content
None of these can be examined today. A skill opens once its questions are approved and tested, and we will say so here.
- Creative Writing
Uses AI as a creative collaborator and delivers work that is distinctly theirs.
- Scriptwriting
Writes scripts with AI, then edits for voice, accuracy and rights.
- Storytelling
Shapes a story with AI and keeps the facts, the audience and the message straight.
- Personal Branding
Builds a personal brand with AI-assisted content that is authentic and true.
- Social & Professional Content
Produces social and professional content with AI that is accurate, on brand and safe to publish.
A credential for the whole function
Applied AI Specialist and Applied AI Strategist draw their tasks from the skills of one function. The briefs read like your own week, and the credential names Marketing and Content on the public register. You hold both for life.
45 minutes
Applied AI Specialist (Marketing and Content)
Practitioners responsible for the quality of AI-assisted work in their field.
This exam is not open yet. Write to registrar@straitsai.institute and we will tell you when it opens.
US$149
What it asks60 minutes
Applied AI Strategist (Marketing and Content)
Practitioners with at least two years of experience applying AI who design team workflows.
This exam is not open yet. Write to registrar@straitsai.institute and we will tell you when it opens.
US$349
What it asks
Where to start today
- Applied AI Foundations
- Free, 5 minutes, and it covers any job. Take it now.
- Applied AI Certified
- US$49, the general credential for anyone whose job involves AI. What it asks.
- Practice
- Free, up to 50 sessions a day, once a skill in Marketing and Content has exercises.
- Any job
- 12 skills apply to every function, whatever you do. Read the Standard.
- Learn first
- Every skill in Marketing and Content has a book in the AI+ Library. No book is required to pass.
Nothing in Marketing and Content can be examined today. The free Applied AI Foundations exam and Applied AI Certified are open to everyone, and both cover any job.
See where you stand in 5 minutes.
No card, and no account to start. It covers any job, so it works whatever you do in Marketing and Content.
Take the free AI skills exam →