The Standard · Function

Sales and Business Development

The Standard names 8 skills in Sales and Business Development. You can be examined on one of them, or on the function as a whole.

A badge names one skill: “Applied AI Badge: Grant Writing”. The two titles name the function: “Applied AI Specialist (Sales and Business Development)”. Learn either any way you like; no book or course is required.

The skills in Sales and Business Development

None of these can be examined today. A skill opens once its questions are approved and tested, and we will say so here.

  • Grant Writing

    Writes grant applications with AI that meet the call exactly and make no claim the evidence cannot back.

  • Negotiation

    Prepares negotiations with AI and keeps the judgement, and the relationship, human.

  • Business Development

    Researches and approaches prospects with AI and keeps every claim about them accurate.

  • Account Management

    Manages accounts with AI-assisted insight and communication that stays honest and on record.

  • Cold Outreach

    Writes outreach with AI that is personal, accurate and compliant.

  • Sales Conversations

    Prepares sales conversations with AI and never lets it promise what the product cannot do.

  • Networking & Relationships

    Builds relationships with AI-assisted research and follow-up that stays genuine.

  • Tender & Bid Writing

    Writes tenders and bids with AI that answer the specification and evidence every claim.

A credential for the whole function

Applied AI Specialist and Applied AI Strategist draw their tasks from the skills of one function. The briefs read like your own week, and the credential names Sales and Business Development on the public register. You hold both for life.

Where to start today

Applied AI Foundations
Free, 5 minutes, and it covers any job. Take it now.
Applied AI Certified
US$49, the general credential for anyone whose job involves AI. What it asks.
Practice
Free, up to 50 sessions a day, once a skill in Sales and Business Development has exercises.
Any job
12 skills apply to every function, whatever you do. Read the Standard.
Learn first
Every skill in Sales and Business Development has a book in the AI+ Library. No book is required to pass.

Nothing in Sales and Business Development can be examined today. The free Applied AI Foundations exam and Applied AI Certified are open to everyone, and both cover any job.

See where you stand in 5 minutes.

No card, and no account to start. It covers any job, so it works whatever you do in Sales and Business Development.

Take the free AI skills exam →